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A few weeks into wearing your jeans, you'll notice it will form itself around your body and you might find the first creases. This is because the indigo slowly fades from the cotton yarn and the creases become lighter, thereby creating a personal wear pattern. This is the moment that makes us sing and cheer: your jeans have you written on them. Literally.

Become inspired by how some LEBL jeans have been brought to life.

I deliver the canvas, you create the artwork.